"I Am Legend" not only broke Smith's personal opening record, exceeding the opening weekends of his previous blockbusters "I, Robot" and "Men in Black II," but also became the best December opening film in the movie industry's history. The previous December record had been held by "The Lord of the Rings: The Return of the King" grossing 72.6 million dollars in 2003.
WOW!!!!! Bigger than Lord of the Rings??? I knew Will Smith would churn out a bling bling maker, but this is ridiculous! This is yet another true revelation of our society as a whole.
I have come up with 7 easy steps to how it all works... as I see it, of course. The biggest money makers right now don't have to work that hard at all, he just has to know how to be a good sheep herder.
How to be a movie genius for today's modern man:
1. take a fairly good book, chew it up and take a crap, which creates the screenplay for the movie
2. hire the biggest actors, spend the most amount of money to WHOOO the audience into thinking the movie is actually good with effects and explosions!
3. Market the shit out of the movie, throwing it in your face ALL day EVERYDAY until the release.
4. movie comes out.
5. everyone and their mother run out to see it at the same time, creating the biggest opening of all time.
6. movie makers, actors, and marketing people are very happy...after all it has to take a mighty, mighty sheep herder to make SO much money on a MOVIE!!!!!
7. rinse and repeat, the herd will continue to follow.
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