$14 to San Francisco from NYC on Jetblue??? I couldn't believe my eyes as I scanned the conditions of this "deal". The airline makes you book the flight TODAY ONLY, and tickets must be for this week of travel. Naturally, ticket costs will be higher closer to the travel time, so for the cost of a sandwich in NYC i could be flying to San Francisco. Sounded like a dream come true!
I look at every flight going in and out of SF to JFK and conveniently the JFK to SF is already sold out. Ok, so i can get a regular one way ticket and it may still be really cheap. Here is the catch 22, since it is so close to travel time, tickets from JFK to SF are $500. Not really a deal at all.
I see the tactic that JetBlue is using to increase their sales, without losing money and looking like the good guy. Win win, right? Marketing is tricky like that. It's all about the deal for YOU, which in turn doesn't quite work out. However, JetBlue happens to be my favorite airline, even despite some of the things that have gone wrong over the years. I still remain a loyal customer to them when I'm flying domestic.
Definitely a good effort.
No comments:
Post a Comment